In the presence of two teachers from BWI child labour schools in India, around hundred adults and twenty children participated in different races in Schimmert Netherlands to highlight how child labour continues to be a burning issue in India on 16 June 2012. All the money raised by the event was donated to the foundation for BWI child labour schools in India. The BWI was a co-organiser of the 3rd Schimmert Marathon with the non-profit Dutch foundation "Child Learn”.

The event organised a marathon and half-marathon for the more experienced athletes. Younger competitors were offered a 750 metre race for 6 to 7 year old children, 1,500 metres for 8 to 9 year olds, and 2,250 metres for 10 to 12 year olds. When the races were over, it was moving to see the young runners exchange a few words with school children in India through Skype and explain the reasons of their involvement in this cause.

BWI now proudly has 19 schools and preparatory centres for child labourers across India. BWI strategy aims to educate the parents of child labourers to understand their gradual unionization will one day compensate for the revenue lost when their child stops working. 200,000 workers joined the unions and 15,000 children have been pulled out from the workforce and brought back to schools.

South Asia continues to have the highest concentration of child labourers in the world with more than one quarter concentrated in India where the brick kiln industry is one of the most important building material sectors.