Ghana: Unions maximise social media to reach out to young workers

BWI and IndustriAll’s trade union affiliates in Ghana are strengthening their social media capacities to reach out to young workers and promote social dialogue. 

In a two-day training workshop on 24 and 25 June, 16 young workers, 6 of whom were women, were trained on how to use social media as a tool for trade union organising, negotiations and moblisation. 

The said participants were from the BWI-affiliated Timber and Woodworkers’ Union and Construction and Building Material Workers’ Union, and the IndustriAll-affiliated Mineworkers’ Union, General Transport Petroleum and Chemical Workers’ Union and the Industrial and Commercial Workers’ Union.

The activity was made possible by the support of Norway’s IndustriEnergi, and the result of a joint BWI-IndustriAll planning workshop last 12 March that identified priority areas for joint work in 2021. 

IndustriEnergi International Advisor Ole-Kristian Paulsen congratulated the training participants and urged them to maximise all social media platforms to reach out to their members. 

He added that social media can help trade unions keep correct data on their members and activities. He also advised them to develop content that are relevant to their constituents.